Value-Add

It’s a popular concept in business: Value Add. It refers a marketing strategy that offers something that increases the perceived value of a product in the eyes of the customer. It could be something like a rebate, free delivery of the purchased item, a guarantee, or loyalty rewards. It is a term that irritates me in the same way as many other marketing tactics that seem to assume limited-intelligence on the part of the customer.


This morning I accidentally stumbled upon an application for the term that I can relate to; I had my own value-add epiphany.

I started new morning routine a few weeks ago that I alluded to here. My body has been crying out to me of late, and I’ve been wise enough this time to listen and react to what I know I need to do for my physical and mental well-being. I need to stretch; I need gentle exercise; I need to move.

One step I have taken is to start a simple yoga stretching routine every morning. I have shied away from yoga in the past assuming it was some kind mystical practice that I wanted to part of in my life. I have found, however, that a simple routine in the morning has begun to satisfy the craving in my body for stretching. Perhaps it is coincidence but I find that I am more emotionally balanced and my thinking is clearer these days.

This morning I realized another benefit of my changed morning routine.

Last night Gerry and I were up later than normal as we attended our first photography class. Truth be told, I was struggling to stay away toward the end of the class. (A class that goes to 9:30pm? It must be geared toward the younger generation!) This morning when I heard the voice of the NPR news commentator at 4:45 the time I normally rise, I reached over and hit the snooze button a few times until I found the strength to rise from my fitful sleep and begin the day. Bottom line: no yoga routine this morning.

As I stood at the bathroom vanity this morning and leaned toward the mirror to apply makeup, I discovered eyes that were puffier and more bloodshot than they were the day before, and skin that seemed to sag just a little more than I remembered.

I realized that for the past few weeks I have taken time for myself in the morning before putting my face on for the rest of the world. Whether it is a result of the grounding and relaxation, or whether it’s because I have not been immediately beginning my morning ablutions when I rise, I look better by the time I get to the bathroom mirror.

The physical and emotional benefits yoga is providing me are wonderful. The value-add is that I see a fresher, more relaxed, and younger looking face in the mirror in the morning.

That works for me!

5 comments:

Deb said...

good for you!!!

Kathy said...

Congratulations on your new routine. I'd never thought about self-care and the morning mirror. Thanks for sharing the epiphanies.

Sassy Granny ... said...

There's nothing like intentional living and/or self-discipline to boost one's sense of satisfaction.

You go girl!

Kathleen

Hill Country Hippie said...

We use that term at the Bountiful Sprout as well. It refers to producers who are taking the raw ingredients and transforming them into something else - thereby adding value. Like the one that sells chocolate chip zucchini bread, and not just zucchini. We love our value added producers!

Joanne said...

I've always wanted to try yoga, but still haven't :/ I like the sound of it, and the meditative benefits. I've found a value-added product in my life too, a cup of green tea in the evening. Its whole essence, from the process of brewing to drinking it to the health benefits are very comforting.