Value-Add

It’s a popular concept in business: Value Add. It refers a marketing strategy that offers something that increases the perceived value of a product in the eyes of the customer. It could be something like a rebate, free delivery of the purchased item, a guarantee, or loyalty rewards. It is a term that irritates me in the same way as many other marketing tactics that seem to assume limited-intelligence on the part of the customer.


This morning I accidentally stumbled upon an application for the term that I can relate to; I had my own value-add epiphany.

I started new morning routine a few weeks ago that I alluded to here. My body has been crying out to me of late, and I’ve been wise enough this time to listen and react to what I know I need to do for my physical and mental well-being. I need to stretch; I need gentle exercise; I need to move.

One step I have taken is to start a simple yoga stretching routine every morning. I have shied away from yoga in the past assuming it was some kind mystical practice that I wanted to part of in my life. I have found, however, that a simple routine in the morning has begun to satisfy the craving in my body for stretching. Perhaps it is coincidence but I find that I am more emotionally balanced and my thinking is clearer these days.

This morning I realized another benefit of my changed morning routine.

Last night Gerry and I were up later than normal as we attended our first photography class. Truth be told, I was struggling to stay away toward the end of the class. (A class that goes to 9:30pm? It must be geared toward the younger generation!) This morning when I heard the voice of the NPR news commentator at 4:45 the time I normally rise, I reached over and hit the snooze button a few times until I found the strength to rise from my fitful sleep and begin the day. Bottom line: no yoga routine this morning.

As I stood at the bathroom vanity this morning and leaned toward the mirror to apply makeup, I discovered eyes that were puffier and more bloodshot than they were the day before, and skin that seemed to sag just a little more than I remembered.

I realized that for the past few weeks I have taken time for myself in the morning before putting my face on for the rest of the world. Whether it is a result of the grounding and relaxation, or whether it’s because I have not been immediately beginning my morning ablutions when I rise, I look better by the time I get to the bathroom mirror.

The physical and emotional benefits yoga is providing me are wonderful. The value-add is that I see a fresher, more relaxed, and younger looking face in the mirror in the morning.

That works for me!